Why good leaders make you feel safe | Simon Sinek

  • Published: 19 May 2014
  • What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.

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Comments • 1 116

  • satvik choudhary
    satvik choudhary  2 days back

    People need to know the truth about Mother Teresa.

    • Dean Hart
      Dean Hart  2 days back

      Excellent ~

      • Stupid Muffinz
        Stupid Muffinz  3 days back

        How to be a good manager : Be like John Snow before the last season.

        • Irene Guan
          Irene Guan  3 days back

          My favorite men aside from Gordon Ramsay ❤️

          • Da Ghambino
            Da Ghambino  4 days back

            Good leaders make you feel safe when they truly care about you as a person and dont treat you like a number.

            • Nan Houm Sian
              Nan Houm Sian  5 days back

              Great video

              • Sabr Ibrahim
                Sabr Ibrahim  5 days back

                You are the best Simon. So understandable and correct. Applauses for you.

                • Tony Parks
                  Tony Parks  6 days back


                  • Ngoh Kristen
                    Ngoh Kristen  7 days back

                    true.that why I face it n than why we exit those people.ha ha. I also think those most clever n smart people they know the fact than us n why they have the encourage to stand again again for running goal. it their believe can be make them perservance n also brave

                    • Shu'eib Hassen
                      Shu'eib Hassen  1 weeks back

                      Pretty obvious

                      • R.T. Dominguez
                        R.T. Dominguez  1 weeks back

                        I always learn from you!❤️
                        I lecture for free in the Philippines and spend my own money to feed my students! And I don't even teach in their school. I'm a retired U.S. architect and always been my vision to help others!❤️

                        • Deyeye Goodluck Mento
                          Deyeye Goodluck Mento  2 weeks back

                          I really enjoyed myself in this session of real endowment with knowledge

                          • Levi Redlin
                            Levi Redlin  2 weeks back

                            Not being able to fire people is the most ridiculous policy you could possibly imagine. Not EVERYONE is cut out for a job that they happened to interview well for

                            • Metro Act
                              Metro Act  1 weeks back

                              When I was boss I was giving alot Chance to the person to improve him self
                              I remember wants fire one and I told her give you two weeks to find another job or outher one didn't think about safety others

                          • Jovelyn Marco
                            Jovelyn Marco  2 weeks back


                            • Christiano De Marco
                              Christiano De Marco  2 weeks back

                              Simons perspective is so inspiring. I truly hope Leaders in modern day business begin to adoption of these insights. It’s absolutely beautiful to have these types of beliefs to help improve our humanity. We need more love of people not love of profits in our democracy to create Peace and Prosperity for all .

                              • Richard Melim
                                Richard Melim  2 weeks back

                                Spoken like a True Leader!!! Most bosses nowadays choose the Authoritarian Role. Most of their management style creates fear in their employees and set the workforce on unstable ground. In return, their greatest employees lose respect when treated like 💩 by the Authoritarian. True Leaders will gain the trust of their workforce obtaining a common ground of Respect, Loyalty, and Trust. ▶Respect derserves Respect!!!
                                ▶Loyalty derserves Loyaty!!!
                                ▶Trust deserves Trust!!!
                                🔄 It goes both ways!!!
                                Not one way!!!

                                • Metro Act
                                  Metro Act  1 weeks back

                                  If you tall someone I trust you arready you give job and if his human he knows The mining of that

                              • Spain Senduk
                                Spain Senduk  2 weeks back

                                Wow, Simply Amazing!

                                • The Sentinel
                                  The Sentinel  2 weeks back


                                  • Richard Greathead
                                    Richard Greathead  2 weeks back

                                    Such a great talk! Thank you for posting!

                                    • Final Boy
                                      Final Boy  3 weeks back

                                      Leaders are there to follow.

                                      • Gopichandu Vancharangi
                                        Gopichandu Vancharangi  3 weeks back

                                        I do it because they'll do the same for me.. Empathy, trust and cooperation

                                        • Jamee L
                                          Jamee L  3 weeks back

                                          But if..the external environment is safe,whether it could weaken the trust of the inside leadership?

                                          • Ramadhan Kareem
                                            Ramadhan Kareem  3 weeks back


                                            • Milton Campbell
                                              Milton Campbell  3 weeks back

                                              Great speech. Being a leader can be so hard for many people. They believe managing and leading are the same thing. As a mid level manager, I admit I have a lot to learn but don't we all? I definitely got some great ideas from this video.

                                              • Free YourMind Television

                                                keep your things but ensure they all get theirs.

                                                • Cyber Watcher
                                                  Cyber Watcher  3 weeks back

                                                  Simon says...

                                                  • Kenny The Great
                                                    Kenny The Great  3 weeks back

                                                    wow just wow!

                                                    • Zhenwei Cao
                                                      Zhenwei Cao  3 weeks back

                                                      Good talk about leadership, maybe I will become this kind of people in the future.

                                                      • Rossella Capobianco
                                                        Rossella Capobianco  3 weeks back

                                                        @Simon Sinek : any world whold be better to express it! amazing truly simple truth!!

                                                        • Party Tomorrow
                                                          Party Tomorrow  3 weeks back

                                                          he is sooo talented at putting me to sleep such a boreeee

                                                          • Party Tomorrow
                                                            Party Tomorrow  3 weeks back

                                                            i love this motivational speaker

                                                            • Veit Schrumpf
                                                              Veit Schrumpf  3 weeks back

                                                              Absolutly correct and beautiful !

                                                              • Jimmy Dorantes
                                                                Jimmy Dorantes  4 weeks back

                                                                That ending put a nice smile on my face. Bravo good sir.

                                                                • Tilisa Mlondani
                                                                  Tilisa Mlondani  4 weeks back

                                                                  Guys please go check out my latest video on God’s grace.


                                                                  • Kent Employment Law
                                                                    Kent Employment Law  1 months back

                                                                    We couldn't agree more on the points Sinek spoke about. Thanks for sharing!

                                                                    • Krishnaa Parthasarathy
                                                                      Krishnaa Parthasarathy  1 months back

                                                                      Excellent is not the word...felt very emotional after listening to this...Awesome

                                                                      • Kapil Palotra
                                                                        Kapil Palotra  1 months back

                                                                        Impressive, Great speach, Mind-blower

                                                                        • Robert H
                                                                          Robert H  1 months back

                                                                          “Ambush surrounded on three sides”

                                                                          Paratroopers are supposed to be surrounded.

                                                                          • Robert H
                                                                            Robert H  1 months back


                                                                        • DigNap15
                                                                          DigNap15  1 months back

                                                                          Very good.
                                                                          How does TED find such good people?

                                                                          • P Milly
                                                                            P Milly  1 months back

                                                                            I really live for TED talks because it not only shows you an explanation and demonstration of what they speak about m but they also tell stories that really hit home such as this one. Being a college student currently, and taking communications as my major I was assigned multiple times to watch, review, and analyze TED talks, and other platforms like it. I really like this video because I am a leader in my own right. I also see how this makes complete sense because leadership takes sacrifice and motivation. I loved this video completely. Two thumbs up!

                                                                            • Sergio Abel Reginatto
                                                                              Sergio Abel Reginatto  1 months back

                                                                              Sensational video that I recommend to all who watch to understand the values ​​that are despised in Brazilian companies to the detriment of excellent employees who are unfairly persecuted, penalized and even discarded, even those who assumed in companies through public tender.
                                                                              In this country there is a system where those who command continue to act as in the colonial era; I hope that one day they will realize, leave jealousy and hatred aside and value their professionals.

                                                                              • Sergio Abel Reginatto
                                                                                Sergio Abel Reginatto  2 days back

                                                                                @Chocolatier To complete the problem, the population increases and job opportunities decrease with the large and constant discoveries in the area of ​​informatics and other correlates. This is the present life. I think a good way out is informality with a lot of creativity and dedication.

                                                                              • Chocolatier
                                                                                Chocolatier  2 days back

                                                                                Unfortunately, this is the case for a lot of businesses in most, if not all countries.

                                                                            • Daniel Maldonado
                                                                              Daniel Maldonado  1 months back

                                                                              Bill Maur face

                                                                              • Aleem Hayat
                                                                                Aleem Hayat  1 months back

                                                                                Well he is saying correct, the leadership should be like this.

                                                                                • Pavillon
                                                                                  Pavillon  1 months back

                                                                                  Great and emotional speech

                                                                                  • Brandon Barrow
                                                                                    Brandon Barrow  1 months back

                                                                                    Well done.
                                                                                    This made my day.

                                                                                    • juvent hatungimana
                                                                                      juvent hatungimana  1 months back

                                                                                      Makes sense.

                                                                                      • Kevin Rustles
                                                                                        Kevin Rustles  1 months back

                                                                                        9/10 people that are a self proclaimed "leader" are just narcissists with a superiority complex. Being a true leader involves being a follower just as much as leading. Like he said, its "cooperation" within a group.

                                                                                        • Christy Carancho
                                                                                          Christy Carancho  1 months back

                                                                                          Am crying .. he nailed it really well ... thank you for your wisdom