Why good leaders make you feel safe | Simon Sinek

  • Published: 19 May 2014
  • What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.

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Comments • 1 214

  • Private Account
    Private Account  1 days back

    Much of what Simon does is site the pure leadership of military service and then its applicability to business. It should be an inspiration to businessmen, but it has absolutely no application in the private sector.

    For starters, the military screens for leadership qualities from the day the commission is earned. It never stops. It is relentless. It is brutal and will make warriors cry... honestly.

    I deeply resent the use of the word “leader” by numbskull dweebs. Stop it. You are not leaders. You are ruthless managers.

    As a former military officer who made the cut, stick to managing. Maximize profits and your stock price. Stop co-opting my sacred role. It’s mine……… if you envy that… you should have done what I did.

    You have a role. Take care of me as a stock owner of yiur company. Leave the leadership to me. I earned it. You did not and never will.

    • Nazir Kazi
      Nazir Kazi  2 days back

      So the guys ate the food without sharing?

      • iop erty
        iop erty  3 days back

        Oh that's the guy who tough to cut in lines in other video

        • Farida Burenbeiya
          Farida Burenbeiya  4 days back

          How can anyone dislike this video? This was an awesome Ted Talk and Simon Sinek is beyond awesome!

          • Harinder Singh
            Harinder Singh  6 days back

            This is beautifully done, i've got my children listening to it (they still young), but i'd rather program their minds with powerful thoughts - they've created the below bhttps://www.youtube.com/channel/UCSjgMdatnvogiBr57ILxjBQ

            • minokominokominoko
              minokominokominoko  1 weeks back

              I want to work for bob .

              • Raashi Thakran
                Raashi Thakran  1 weeks back

                Do we have such organisations? I don't know.

                • Johnnie Hudson
                  Johnnie Hudson  1 weeks back

                  Some recent things have happens,my life is upside down not sure which way to go

                  • Liza Franceschi
                    Liza Franceschi  2 weeks back

                    Naturally empathy.I love this guy.We need more people like him in this world.

                    • Safuan Ahmad
                      Safuan Ahmad  2 weeks back

                      They should state their back ground, before talking like they're a Saint.

                      • Ridzky Satya Maulana
                        Ridzky Satya Maulana  2 weeks back

                        Siapa yang nonton vidio ini gara gara tugas LKKM PD komunikasi Untidar

                        • Quanita Ahmed
                          Quanita Ahmed  2 weeks back

                          This is an amazing speech.

                          More importantly, how did he just draw such a perfect circle?

                          • Trade Forex with Grant
                            Trade Forex with Grant  2 weeks back

                            "Medal of Honor"...there is NO 'Congressional' in the name. How does nobody know this (or care)?

                            He tells good stories though.

                            • Simon Prendergast
                              Simon Prendergast  2 weeks back

                              I have just fallen upon Simon Sinek this week. As it happens I am being made redundant this week and this is so apt for my circumstance. Compelling is an understatement. I have also started reading his "start with why" book which is exceptional and so truly obvious. Why have we not seen this before?

                              • camerune
                                camerune  2 weeks back

                                from on 8:32 i was VERY strong

                                • dankehuur
                                  dankehuur  3 weeks back

                                  Self righteous platitudes

                                  • Peter L.
                                    Peter L.  3 weeks back

                                    Great in theory. But rare indeed in the 'C' suite.

                                    • Peter L.
                                      Peter L.  3 weeks back

                                      Because their all socio or pysho - paths.

                                      • HiDaze
                                        HiDaze  3 weeks back


                                        • FirstAnd Last
                                          FirstAnd Last  3 weeks back

                                          I’m surprised this guy has time for advice instead of admiring himself in the mirror .

                                          • Zahir Jacobs
                                            Zahir Jacobs  2 weeks back

                                            But you gotta hand it to him. He's pretty fly.

                                        • penny zhao
                                          penny zhao  3 weeks back

                                          I don't think I ever worked with a 'leader'

                                          • Sudipto Guchait
                                            Sudipto Guchait  3 weeks back

                                            1.1K dislikes... Who are those ideots ?

                                            • User Defenders: Podcast

                                              Anybody else recognize Tim Brown (IDEO) in the audience at 00:44?

                                              • Nikhil Khot
                                                Nikhil Khot  3 weeks back

                                                True leaders are ahead of their employees when it comes to taking risks and facing criticism, and let them enjoy all the rewards and appreciations by taking backseat.

                                                • The Only Pepperoni
                                                  The Only Pepperoni  3 weeks back

                                                  Yang 2020!

                                                  • Chef Carvan Backus
                                                    Chef Carvan Backus  3 weeks back

                                                    My personal experience is to be a leader is a choice as much as being chosen.

                                                    • 727BONEKA JKT
                                                      727BONEKA JKT  3 weeks back

                                                      His shirt same he wear in 2010

                                                      • Richard Goldson
                                                        Richard Goldson  3 weeks back


                                                        • Michael Patch
                                                          Michael Patch  4 weeks back

                                                          I worked for Discover financial briefly, and they always made their employees feel valued. It was very hard to get fired. They worked hard to take care of their employees needs and Struggles. It was pretty inspiring. Good leadership in my opinion.

                                                          • Dave Gibbs
                                                            Dave Gibbs  4 weeks back

                                                            That is the organization we would all like to work in.

                                                            • Fernando Adrián Pedernera

                                                              join the military, great work environment
                                                              treat employees like children
                                                              trust that my CEO can make good decisions for me
                                                              stay at the bottom cause that's where real leadership is

                                                              • awara1000
                                                                awara1000  4 weeks back

                                                                Stop portraying an American invader as ‘brave.’ They are fucking cowards, I have seen them in Afghanistan since 2004.

                                                                • me
                                                                  me  4 weeks back

                                                                  fabulous absolutely fabulous

                                                                  • Victor Johne
                                                                    Victor Johne  4 weeks back

                                                                    THE JESUS CHRIST'S STORY

                                                                    • Karen Tuazon
                                                                      Karen Tuazon  4 weeks back

                                                                      One of the best Ted talk.

                                                                      • Ernesto T.
                                                                        Ernesto T.  4 weeks back

                                                                        The nowadays system and thirst for success in life, often makes us forget of of our deepest needs as humans: companionship

                                                                        • Guy Hanley
                                                                          Guy Hanley  1 months back

                                                                          Please stop using "Congressional Medal of Honor" . . . Its Medal of Honor winner. Please stop saying this wrong

                                                                          • Alperen Sarılara
                                                                            Alperen Sarılara  1 months back

                                                                            Unfortunately, That sound really really optimistic to me. Like on a such level that it will never come true optimistic.

                                                                            • zatstone
                                                                              zatstone  1 months back

                                                                              solution is simple: remove all CORPO PSYCHOPATCHS from organisations. prof Clive Boddy

                                                                              • Richard Bonnette
                                                                                Richard Bonnette  1 months back

                                                                                Take heed, modern Hollywood characters. You ought to see this Ted Talk. Learn what makes a leader, not an authoritarian. Learn what makes a hero and a leader. Not a tyrant with superpowers. There's a difference. Know it.

                                                                                (You know, this can easily apply to politics ...)

                                                                                I wish more VOTERS understood this concept of leadership. We would have a more informed country as a result.
                                                                                Trump was elected because compared to Hilary Clinton, he was a far better leader. He still is - it's why a lot of people want him for the 2020 election (granted - it could also because people don't like change, and sometimes they prefer things the way they are). I don't know much about Clinton, but when Bill Clinton was elected in office, Hilary never really showed purposeful means of self-sacrifice. Life for her in office meant enjoying her life before it was gone, rather than looking to help the country as a whole.

                                                                                Trump has a sense of duty which Hilary never had - he knows that people want him to do something, he works at his office and shows his work by actions, not by his words. When he became elected, he ACTED on his words. People admired that he was a man of action.
                                                                                Now, Hilary might have made silly arguments and had some silly ideas. Trump undoubtedly did the same, but he had some good policies - some of them definitely better than Hilary's - and some of his policies wasn't even what he wanted, but what MANY Americans wanted; he may appear to be a bully when it came to expressing his ideas, but he does fight an uphill battle - he fights the media, he fights democractic propaganda, and he deals with however many foreign affairs people can possibly pin on him. Is it any wonder he seems grouchy though the lens of the news networks? And yet because he fights against so much, he appears to be a leader. He seems to help people, instead of himself. Is it any wonder people like him?
                                                                                Now, we know that Trump made mistakes and undoubtedly he makes selfish choices from time to time. He still does, which is how we know he's still a fallacious man. But as president, he didn't rarely appeals to himself, he appeals to the people as a man of sacrifice. And having done a lot, he knows a lot about what to do and what not to do. People like him, because he showed himself to be a leader to follow. Remember how much time and effort he asked people to take for his 2016 election? Well, this is the result. And because people liked it, they want him for 2020.
                                                                                I believe that Hilary's main source of defamation, however inspirational her speaking points, has a lot to do with her public scandals during the Clinton presidency. There was enough incriminating evidence against her that not even the entire media source could not sway the support of the people for the 2016 election. I hope she learned the for next election that attempting to escape federal crimes by running for public office does not make you look like a leader. And smearing another person's reputation with something they did 30-50 years ago also does not make you look better in the eyes of the people.

                                                                                • Francis Strock
                                                                                  Francis Strock  1 months back

                                                                                  I dont know why but my tears fell down from my eyes cos of so much appreciation of the message of this man.

                                                                                  • Kamal Kumar
                                                                                    Kamal Kumar  1 months back

                                                                                    Thanx for Mentioning Gandhi and Teresa .... Love and respect from India

                                                                                    • John Joseph
                                                                                      John Joseph  1 months back

                                                                                      One of the best ted talks ever!

                                                                                      • Hope
                                                                                        Hope  1 months back

                                                                                        They will give us their “blood and sweat and tears” @~@ BT ...okay bye now.

                                                                                        • Anil Singh
                                                                                          Anil Singh  1 months back

                                                                                          so much to learn about leadership. 👍👍

                                                                                          • DigitalAgeInstitute
                                                                                            DigitalAgeInstitute  1 months back

                                                                                            Wow, Simon Sinek / you also said something else, without saying it:

                                                                                            To run great businesses, we would do well if we create such a spirit in the entire team, so that we are all ready to sacrifice ourselves so that others can gain.

                                                                                            On a larger scale, that is what would give back the name society to our society. Because right now, our societies are not societies - they are rather gatherings of bunches of selfish people and then a few people like this captain, Simon Sinek is speaking about in this video.

                                                                                            • Bentlleyy
                                                                                              Bentlleyy  1 months back

                                                                                              Beyond the fact you're incredibly smart, you are a absolutely amazing speaker💯💯💯

                                                                                              • Victor Gomes
                                                                                                Victor Gomes  1 months back

                                                                                                Leadership is all about LOVE. It's easy to confuse LOVE acts, LOVE behaviors, true LOVE with the emotion of love

                                                                                                True LOVE has compassion
                                                                                                True LOVE has empathy
                                                                                                True LOVE has SACRIFICE